Masthead Design

My Masthead Ideas

These were my different trials of mastheads for my R&B magazine ‘Motion’. I wanted to have a range of ideas to see what best suited my genre. I spent a while altering sizes, spacing colours etc. I decided to keep it black and white to stand out and avoid clashing with other colours I will be including. I tried to use some fonts that appear relaxed and laid back, this ties into my genre which is very cool and casual. I have kept AIDA in mind, this means Attract, Interest, Desire, Action. My masthead needs to be eye-catching and bold to attract my audience. If the font is too small then it will not catch attention and will be much harder to read. It should be attractive, an easy to read font with clear lettering will be much more popular. If the design is done well and goes with my genre, it will make the cover look well produced and interest the reader. This creates a desire to read on and find out more about my magazine.

My Final Masthead

I chose this masthead to go on the cover my magazine when it comes to producing it. I chose this because it stands out and is easy to read. As it is representing my brand and the genre I have chosen, it needs to be memorable and unique. The typical conventions of R&B connote the ideas of relaxation, uniqueness, youthfulness, coolness etc. So I chose this font as I think it represents these things.