Our Padlet:
In my group we made a Padlet, with the intention of finding inspiration from shots, camera angles and movements we would like to include in the performance part of our music video. We looked at a couple of music videos with the same/similar genre to ours (Pop). We considered what conventions were used in this genre such as mise-en-scene and star image, and how this is significant to our own project. We also looked at the cinematography and analysed how this creates meaning. Editing techniques and pace of edit is also crucial for a good performance. Although it is done in post-production, it is just as important for the overall quality of the music video. And finally we thought about the repertoire of elements and what is included to make these performances recognisable as being in the Pop genre. Some examples are: close ups to see the artist’s makeup and present them as glamourous, eye level shots to create a connection between the artist and audience, and finally tracking shots which can also create a personal connection as it feels like we are coming along with the artist on their journey.
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