Day: November 21, 2021

Below is a screen castify that my group and I created, analysing a professional social media page. We chose to look at Miley Cyrus’ Instagram page, as it influenced our own and we loved her general aesthetic. We found that it contained all of the technical conventions that a successful social media page must have. For example, in the Screencastify we analyse how it fulfils all of Blumler and Katz’s ‘Uses of Gratification’ (entertainment, information, personal identity, social interaction).  It also makes use of AIDA (attention, interest, desire and call to Action) through aspect such as her posts, stories, links etc. It is clear that Miley and her team understand her target audience and USP. They show this through their use of integrated advertising and promotion of her products/collaberations. Although guerilla marketing was not evident, she does understand how to use shock tactics with her costume and poses which she knows will spark controversy and increase her engagement.

Here is a slideshow I made, assessing a star’s social media page:

This was a very interesting and helpful task as it has shown me what a successful social media page looks like. I chose to look at an Instagram page as this is what my group and I are choosing to use for our own social media platform. I considered what relevant terminology/technical conventions I should be looking for, and did some brief explanations of why these elements work. I looked at how the star is presented and how her brand is promoted. I also considered why having a large following and engagement rate is important. This has also developed my understanding of our target audience, and shown me what conventions, topics, image styles, content etc that they enjoy consuming online. This has inspired some ideas for our own platform.