Social Media Page Terminology

Here is a slideshow I made, assessing a star’s social media page:

This was a very interesting and helpful task as it has shown me what a successful social media page looks like. I chose to look at an Instagram page as this is what my group and I are choosing to use for our own social media platform. I considered what relevant terminology/technical conventions I should be looking for, and did some brief explanations of why these elements work. I looked at how the star is presented and how her brand is promoted. I also considered why having a large following and engagement rate is important. This has also developed my understanding of our target audience, and shown me what conventions, topics, image styles, content etc that they enjoy consuming online. This has inspired some ideas for our own platform.