I have completed a timeline of what order we would like to upload our posts for our social media page. Although we may alter this in the future, it is a great way to get our ideas out and start organising the page. Consideration of order is very important when running a marketing campaign/account. This is because it must be done in a certain order that will promote new projects and products, engage with the audience, and tease fans to keep them supporting and buying. Creators will consider AIDA (Attract, Interest, Desire and Action) when posting, and will upload media that does these 4 things for the audience. This may be a guerilla marketing stunt, music video teaser, Q&A etc. These will optimise the chance of engagement and positive growth in the account. They may also look at Blumler and Katz’s ‘Uses and Gratifications’ theory. This argues that media must include entertainment, information, social interaction, and ways to reinforce one’s personal identity in order to be successful and go viral.
Below is the timeline:
After this, I went onto Sandbox and looked at marketing campaigns from other successful artists. I researched what went into the campaigns, what was well recieved, what wasn’t effective etc.
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