Music Video Form and Conventions

In this task, we looked at a variety of music videos from different genres, one related to amplification, one was illustrative, and the other was disjunctive. Understanding the differences between these is very important as it helps me when it comes to producing my own music video.  Also, when it comes to developing ideas for my music videos plot, I can knowingly use, challenge or subvert conventional features. These also had different ratios of narrative to performance, this allows me to develop a deeper understanding of how music videos can be made, and what is more/less effective regarding its genre. I will continue to research different types of music videos to see what interests me, and also what is most practical when it comes to filming my own.

Please click on the image below to see PDF:

 

Chosen Adverts

Advert 1

Although this task will not be marked, it is further evidence of my understanding of my target audience and what content they would enjoy. Including these extra pages will make the Flipsnack more effective, whilst improving the presentation of my magazine overall.

I have chosen a Gucci advertisement as I think it is suitable for my target audience of teenagers/young adults. I completed research on who my target audience is by creating a ‘dating profile’ to further understand what their likes/dislikes may be. I came to the conclusion that a large amount of R&B fans are younger people who invest time into fashion, music, and environmental issues.  After researching their demographics on ‘YouGov.com’, I have found that fashion, beauty, and lifestyle are a common interest; so Gucci is relevant to the consumers of my magazine. As Gucci keeps up with both current trends and creates new ones for people to adopt as their own, I think this is something younger people would enjoy to see advertised as a large part of youth culture evolves around fashion and new trends.

Advert 2

I have also chosen to include a tour poster of Rihanna’s. This is because she is a popular R&B artist, which is highly relevant to my music magazine as this is my genre. Including an R&B artist creates interest with my readers and shows that I have a good understanding what my audience enjoys. Advertising this world tour will help create more interest in my magazine as readers will associate ‘Motion’ with opportunities for things they enjoy such as concerts/gigs/new music.

Magazine Draft 3

Front Cover

What’s new?

I have made several changes in this draft, some of which include changing the background, slanting the masthead/adding lines to keep a consistent theme, added a sparkling effect to the chain on photoshop, and adding a coloured box behind the slogan. These changes have helped my magazine to become more professional than before. Although there are still things that I would like to change, I am happy with this for my draft 3.

Contents Page

What’s new?

In draft 3 of my contents page, I have edited several aspects of my product from my teacher’s feedback. I have made large changes to the layout of the page, as well as adding another coverline to fill space, including a picture of my other model, and adding faded coloured lines for extra detail.

Double Page Spread

What’s new?

In my 3rd draft of my double page spread, I have made a few changes such as changing the layout of the small picture of my two models and added a caption for context, placed a signature and byline to make my magazine more authentic, and added the final draft of my article into the columns. I am very happy with this page and think it is coming together well.

Further feedback:

I have been sent overall feedback of my third drafts on Screen Castfy from my teacher. I have been asked to make changes such as trying different fonts for my captions and masthead, adding drop shadows/opaque lines for graphic detailing, trying different colours to compliment the purple theme etc. I will follow this feedback and apply it to my work when making my fourth drafts. I was also told to ensure all page numbers are at the bottom as this is typically where people turn the page, to anchor captions to images, and to check that columns aligned.

Please click the link below to listen to the Screen Castify:

CCR2 – HOW DOES YOUR PRODUCT ENGAGE WITH AUDIENCES AND HOW WOULD IT BE DISTRIBUTED AS A REAL MEDIA TEXT?

For this task, I reflected on the question ‘How does your product engage with audiences and how would it be distributed as a real media text?. To do this, I created a Screen Castify recording over the Flip Snack of my final magazine. This allowed me to develop a further understanding of who my target audience is, how I fulfilled their needs and expectations surrounding the magazine, and how I would tackle the distribution of my magazine.

Below is my Screen Castify recording: