What was the task?

To find out more about our audience for our magazine, we had to do some research on Yougov and make a dating profile for someone that fits our target audience. Click on the image above to see larger.

Using the website Yougov.co.uk I researched people involved in the drum and bass scene to see their Demographics and Psychographics and their interests. People that listen to this genre of music are aged between 18-24 and are mostly male. Drum and bass in the UK originates from Bristol and London, so people that listen to this genre are typically located in the south to south-west of England. Generally, there are a lot of amateur DJ’s that are from these areas as well.  This is how I made my dating profile, I combined all of this information and created a female that is from South London, that is 21 years old, and that is a party-goer. I also put in the dating profile that the female does Djing in nightclubs and local festivals as a hobby. Using Yougov to research for my genre helped a lot as I now know more about the audience I will need to relate to for my magazine, and what type of things to include in my music magazine to attract the consumer.