The Pop genre is very bright and colourful. Because it is so colourful, it catches the eye of the consumer. Most pop artists wear bright or matching clothing which suggests that they are fun, their hair and makeup can also be bright and fun which portrays that they want to be remembered as the audience will remember a bright and colourful costume and hair and makeup. The body language used in images of pop artists are very lively, bubbly and positive which shows that they are friendly and easy going. Each Pop Star has a different style which makes them different to one another, this also makes the artists memorable for the consumers as they are easy to differentiate.
What did we have to do?
Once we had done some research on the mise-en scene of a Pop genre, we had to create a character that would fit in with this genre. The star wore sequin trousers, a matching sequin hat, a necklace and shirt and tie. Although this isn’t brightly coloured, it is flashy and also matching. The message we tried to get across with this image and how the star is posing is that it is meant to be fun and friendly. We met this target as people commented on the fact that the star looked lively and fun.
My contact sheet.
Next, we had to take images of our stars and how they are portrayed while being photographed. Our stars are wearing matching costumes which fits in with the pop genre, as well as flashy clothing. The images of the stars jumping make it look like they are enjoying themselves however, because they are poorly photographed and are blurry, this wouldn’t be ideal to use as a final image. Images 2921, 2922 and 2923 the stars are pointing and smiling at the camera, this suggests audience interaction and catching the eye of the consumer as it looks like they are looking directly at you wanting the audience to get involved which also connotes that they are favourable.
My favourite/final image.
Next, we had to choose our final image. This is my favourite as against the dark background, the stars stand out because of the matching sequin costumes they are wearing, it isn’t harsh it makes them look approachable. They way the stars are laughing shows that they are entertaining and having a good time. With the stars pointing at the camera, this suggests that they want the audience to be involved, it is almost like they are pointing at the consumer which might intrigue them.
The message we were trying to get across with these images are that Pop is a fun genre, if images of Pop Stars aren’t very eye catching the audience might not want to get involved as it wouldn’t look as interesting as it should. Costume is also very important when it comes to this genre, if it isn’t brightly coloured it wouldn’t fit in with the genre, we dressed the stars in matching sequin costumes to make it fit in as most Pop Star groups wear matching colours or costumes.