In order for our social media page to run smoothly we have created a timeline of the posts and the dates that we want to post content on, in order for the posts to be in chronological order. We have included a range of posts from interviews, teasers and gifs to personal posts, behind the scenes and merchandise information.

We want our fans to be able to socially interact with the star as well as being able to socially interact with their peers, helping them to form a part of their personal identity. We want to be able to inform and promote as well as have an informal approach to keep the audience engaged and interested. This will also help our star to seem ordinary, helping us to close the gap between the star and her fans.

On top of thinking of things we can do for our fans to interact with our star, we looked at some previous marketing and campaign ideas from artists who have a similar genre to us. Here is our favourite campaign idea which we took inspiration from: