Audience Demographic and Further Research:

I have researched a typical audience of the pop genre. To do this I looked on YouGov to find the demographic of bands from the pop genre (like Adele and U2). I have also researched my target audiences psychograpics.

From my research, I learnt that my audiences demographics are:

• are mainly female
• their ages are mainly based from teens (13) to adults (35) but there is an older generation that I should also address when producing my magazine
• are in the social grades A, B and C1

This means that I need to:

• think about the sorts of colours and images I will use that are appropriate for females
• make sure my magazine is easy to understand for a range of more intellectually bound audience to less intellectually bound audience
• look at the recommended artists and entertainment for my target audience in order to include the most appropriate artists

Dating Profile:

I have created a dating profile on a site that I have named ‘PopDating’. I have used my knowledge from my YouGov research to create a profile based on the demographics of my target audience. These are the kind of people who will be my target audience for my magazine ‘Express’:

Recpetion Theory:

I learnt about Stuart Hall’s Reception Theory which tells us how producers can encode information into the magazine, which the audience then decodes the magazine. The audience’s reception of the magazine can then be split into 3 different readings:

• Preferred Reading – audience accepts the values/ideas encoded in the text, they understand the text and agrees with the ideologies
• Negotiated Reading – audience accepts some of the values/ideas encoded in the text (conditionally)
• Oppositional Reading – audience rejects the values/ideas encoded in the text, they don’t understand the text