Audience Theory

When doing this I had to engage with my audiences ideology. I had to identify their values, attitudes and beliefs. This helped me recognize the demographics of my audience and work out their interests. Stewart Hall stated that this creates the preferred reading match. He also mentions the Oppositional reading this shows the difference in interests as there values, attitudes and beliefs are different. There is also another category of audience mentioned by Stewart Hall called the negotiated reading match they share some interests but not all they overlap. Broadly speaking we all identify our interests through the ideology theory.