We used Padlet to provide inspiration for our digipak by collecting make – up looks, poses, tour posters and different designs of graphics. All of these images show a clear style of what we are going for to entice our audience and our repertoire of elements helps gives us the receipt of ingredients and defines the chosen genre. It has also allowed us to lay down a blueprint of what we are looking to portray in our digipak as of which are a sensual feeling, mystery, playfulness and power.

This has helped us massively as we now have a style and brand that we can work towards and use to attract and lure our target audience.