As shown below, our group made a Timeline in Chronological Order for our Marketing Campaign Ideas. We have a variety of different posts including, Maeve partaking in Charity Work in her ordinary life and posting this on her extraordinary lifestyle (social media) to help promote and get donations, and tour dates to update her audience on upcoming events. Whilst preparing our Social Media Page, we ensured that we included AIDA and the Blumer and Katz Theory to provide Social Interaction, Entertainment, Information and Personal Identity for our artists fans. This is to guarantee a close-knit bond between the artist and audience.
TIMELINE OF POSTS:
Furthermore, I analysed three different famous artists Marketing Campaigns which have proven triumphant in this industry. Marketing Campaings can use three different types of marketing strategies including : Guerrilla Marketing, viral marketing and sponsors and promotions.
POPULAR MARKETING CAMPAIGNS:
Charli XCX’s campaign successfully engaged her audience by deleting all her previous posts and announcing on a new post that she would be doing a zoom call with 1000 fans. Those lucky to get on the zoom call were told about her new album and the release date, as expected this caused huge excitement as it built up ‘gossip’ and people became intrigued and were questioning what was true. Charli XCX also decided to invite other celebrities such as Maisie Wiliams and Paris Hilton which showed the importance of Charli and why she would bring fan bases together.
This campaign is a great example for me as I now know that interacting with fans keeps the audience engaged and being able to chat with fans shows Charli’s ordinary life as well as keeping it extraordinary by talking about her album.
Phoebe Bridgers took matters into her own hands when lockdown hit, she decided to interact with her audience by introducing a competition where her fans created their own music video for her popular song ‘Garden Song’. This competition was a brilliant marketing strategy for Phoebe Bridgers as it was low – budget and managed to go viral, bringing an even bigger amount of popularity to her song. It also resulted in fan interaction leading to more opportunities and attention for Bridgers.
Once again, this side of Phoebe Bridgers allows fans to see a more humorous and ordinary side to her, which when communicating and sending in their music videos, helps the audience create a more friendly and natural relationship.
To celebrate Coldplay’s 20th anniversary, Warner Music Asia partnered up with Firepit Technology to develop an original campaign website for the band’s Asian fanbase across seven countries. Their audience were invited to join the campaign playlist on Spotify and as the countries became more competitive, each country had a progression bar to fans’ listening experience. This was very successful for Coldplay because their average streams per user was extremely high and they gained a huge amount of popularity in a short amount of time.
Overall, I’ve learnt from this campaign that, like the rest, interacting with fans and creating a bit of competition increased the bands popularity hugely, especially for the Asian fan bases where their streams were sky rocketing.