Shown below is our Second Draft of our Social Media Page.
POSTS
We have added three new posts, adding new repertoire of elements. Our three new posts include; a gif from the lighter scene in ‘Killing Boys’ used as a teaser to promote her new music video, an image of Maeve posing with a guitar showing her ordinary life, sat in her bedroom doing what she loves the most and finally a picture of Maeve partnering up with Vogue which shows Synergy. The use of synergy gives her audience more in – depth information about Maeve which they can enjoy learning about unknown facts Maeve spills.
HIGHLIGHTS
Stories and highlights are a successful way to inform and engage with the audience as they are one of the first things seen by a viewer and tend to have links going to a page. We decided to include a countdown sticker on every story about Maeve’s new album and music video to inform the audience about when they will be released, this created excitement and engagement as the audience waited. Another idea we had was to create a Q&A where fans could ask Maeve a question and she would post it for everyone to see. This was a very good strategy as it linked to ideas that we had planned for the future, for example, releasing merch. This idea worked to our advantage as it showed her innocent, ordinary side where she spoke to her fans naturally whilst including her extraordinary lifestyle.
Screen Castify from teacher:
TARGETS FOR FINAL DRAFT:
- Include promotion for an upcoming tour event.
- Reply to fans comments to show her ordinary, socially interactive side.
- Think about merchandise ideas.
- Clear call to action through a website for the audience to find all information on release dates etc – maybe include link in bio.
- Continue countdown till release date.
- Hardcopies of album.
- Show Maeve’s morals – through charity donations.
- Cross media convergence – TV or radio appearance.
This feedback was very helpful for going forward in the future as we were given clear advice on how to improve our Social Media Page. This second draft shows a huge improvement from the previous draft as we have completed certain important repertoire of elements needed to make our SMP the best it can be.