Shown below is our final draft for Maeve’s Social Media Page. This page consists of 11 posts, a website and 6 story highlights.

 

 

POSTS

Since our previous draft, we have uploaded 4 new posts. Starting off with 3 photos placed into one post to reveal that Maeve’s new music video ‘Killing Boys’ has been released.

All three photos were taken from parts in the music video including the lighter scene which we edited to further advertise our campaign. The post is  straight forward and uncomplicated to simply engage and help the audience  on where to watch this music video.

 

Our next post was about the release of Maeve’s new album ‘Adolescence’. Similarly to the previous post, it contains three images in one post to give the audience an overview on what to expect.

The post includes the front cover of the album, a cover on the inside, and the back cover showing the track list. It informs the audience on where to stream and listen to her album and also engages her fans by asking them to communicate with her and comment their favourite songs.

 

Following on was a post about Maeve’s Europe tour for her new album ‘Adolescence’. Informing her audience where they can watch Maeve and where to find tickets. Concluding with a warm message which is inviting for her fans.

 

Our final post is a Grammy Nomination, thanking her team and her fans.

A key element is that we portray Maeve as grateful and enthusiastic for the audience to release she respects them both for helping her go from an ordinary girl to accomplishing this great achievement in her music career. We chose this as our final post because it is the finale of her album and shows how far she has come to be an extraordinary star.

 

HIGHLIGHTS AND STORIES

Highlights and stories are important to inform the audience on upcoming events and to remind them of past experiences. We ensured they were simply titled with images so that the audience could find what they were looking for. For example, we created a story for her new album ‘Adolescence’ with a countdown sticker to inform her fans about how long until it is released.

This kept the audience engaged as it created excitement and once the time was up it showed stickers and celebration so the audience knew they could finally listen to Maeve’s album.

 

Furthermore, we also made a story for Maeve’s ‘Killing Boys’ music video to provide a bigger reaction and engagement for the song when it first landed. When every production was released, we prepared a link to go on the story for the audience to gain easier access to every page.

 

Finally, we created a story to portray Maeve’s attitudes and integrity with a post for Action Aid. This showed that Maeve’s intentions are thoughtful and sensitive, and also helped create awareness to her fans to donate to a charity. It illustrates Maeve’s ordinary, innocent side.

 

WEBSITE

Creating a website is a great marketing strategy as it allows her audience to access all information and merch very quirky and easily. We added a link for Maeve’s website to her Instagram bio so that it was simple for her fans to find it but also to interpret its vital part playing in her music career as a bio is important to place key elements.

What’s included in our Website is important elements like; Maeve’s upcoming/ new releases, becoming a member for the website (which supplies a sense of comfort and a bigger bond/ community) and it also shows all of Maeve’s socials like Youtube, Instagram and Spotify with direct links for easier access.

Our Website’s 6 Key Tabs in order:

• ‘Home’ – This is the main page where you can visualise a slideshow of images of Maeve for the fans to understand what has been happening in her recent life, a poster of her upcoming tours and her newly released album ‘Adolescence’.
• ‘About Maeve’ – This is a page that helps the audience’s understand Maeve’s mission and style whilst keeping up to track with her ordinary lifestyle.
• ‘Adolescence’ – Placed boldly to emphasise her newly released album and trackless.
• ‘Killing Boys’ – Promotes Maeve’s popular, new music video.
• ‘Tour’ – An announcement of Maeve’s 2022 Europe Tour showing where she will be performing and a link for tickets at Ticketmaster.
• ‘Shop’ – Includes all of Maeve’s merchandise, containing an Adolescence digital download, CD, vinyl, and Europe 2022 tour top, a signed poster by Maeve, Killing boys Graphic T-shirt, a fluffy bucket hat and three phone cases. This is important for her fans to feel part of a group and community, also providing Maeve a lot of money.

 

EVALUATION

In conclusion, I am delighted with how our SMP has turned out as it contains all elements of the Blumler and Katz uses and gratifications theory. It has successfully portrayed her passion for making music and also Dyer’s theory of an extraordinary and ordinary lifestyle. She is presented as a strong, independent artist throughout her Instagram page, however is also shown as an ordinary woman through her songs, music videos, charity and posts. All important information is illustrated in her bio, website, highlights and stories allowing new fans to get an detailed description of Maeve simply. The final release of her album and music video is revealed through teasers and highlights, intensifying the excitement for her fans and allowing them to follow along her journey. Lastly, our brand image is expressed in the website which is important for her audience to find all key information on Maeve and also to create a tighter bond and community with our artist through Merch.