Audience Profiling

This is a magazine cover for Mojo, I have annotated it by profiling what kind of audience would read/enjoy it.

I feel they have done a decent job of creating their front cover, they have included all the main elements (masthead, main cover line/star, plug, pug, captions, etc.)

Their audience is mainly Generation X and above, therefore the readers are normally well educated and like informative content about music they’re interested in. I found that most of the artists and bands in this magazine are amid at Baby Boomers which is slightly older than the target audience, yet there are also a few bands who are mainly listened to by Millennials. I think the dark gradient background blends well with the bold white, red and yellow writing, creating an eye capturing front cover. Overall I think this is a good first impression on the magazine, as I believe the appearance will motivate people to buy it.

Conventional design features of a magazine

The main features on a typical magazine are:

  • Masthead
  • Captions
  • Main cover line
  • Main cover star
  • Pug
  • Plug
  • Issue/date
  • Price/barcode
  • Inserts
  • Coverlines

By using these features on the front cover of a magazine it creates a good first impression, as the read will know exactly what they will be consuming and for how much. Magazines normally only use about 3 main colours on their front cover to attract audiences and make it eye popping.

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