I have decided on this music video, selected from the examples I have seen of class 2020
My reasonings for this are as follows:
Effective editing;
- The cuts and “disjointed” effects fit the song quite well, as well as effectively representing instability in a visual manner.
- As well as this, the editing matches the beat, and lip-syncing remains consistently accurate throughout the video.
Narrative: Performance;
- The ratio between narrative and performance is generally around 40:60, tending to lean more towards performance for long periods of the video.
- The edginess of the video’s performance coincides with that of the song, fitting well.
Star Representation;
- As mentioned before, the “edginess” of the video works well, especially with the low-key lighting in several scenes, the drab clothing and contrasting crown etc. works well to represent the star as someone fitting the genre
- In regards to the crown, it is a focal point in the song itself, used effectively within the narrative.
From viewing this video and analyising it, I have picked apart elements I will want to use in my own video. For example, with the editing, I have noticed techniques that I will want to take note of, as well as recognising how to create an effective piece of media through the usage of MES, editing, and incorporating the narrative/performance well in order to represent/connote meaning.