Music Video

What has changed:

Based on feedback given to us by Lenny from the Creative Department at Specsavers, we have adjusted our narrative by adding more transition shots, POVs, and filling the blanks, as well as adding filters and effects to the overall video.

Receiving more feedback from peers, we have reflected, and will act upon it in our following drafts

Here are screenshots of such (Improvement) points;

Going forward, our target improvements are;

• Add and match more lip sync
• Have a more conclusive ending
• Ensure video quality is standard
• Adding more variety in camera angles and positioning (such as mid/long-shot)
• Focus on transitions/overall editing

Lenny from Specsavers – Creative Department came to review our work

To Summarise;

• Good usage of dutch angles
• Good usage of MES
• Editing used effectively i.e the cuts and transitions, edit-to-the-beat etc.

Targets;

• More variety in editing
• Some more shots (transitions, povs, etc.)
• Use effects
• Essentially “fill in the blanks”

Ideas we came up with;

• Some POV shots to emphasise the burden/give perspective of the star
• Transition shots, i.e shots-in-between shots to show the journey is more strenuous
• Using filters

These are some videos we could take inspiration from and reflect upon to refine our editing skills:

These are some basic editing

These are some videos to watch in order to learn more about filters

I have chosen this video, due to it being in a similar genre to ours’

3 Qualities of this video:

• Variety of shots- good close-ups, cuts, etc.
• Lip-syncing is spot on and utilised often
• Generally conventional, but not cliché

Targets for myself:

• I need to learn from this video’s usage of lip-sync, and perform more of my own song
• Utilise editing techniques more often
• More shots, i.e close-ups

I have watched the screencastify, and will summarise the feedback, and include targets of development (ToD) after

Summary:

• Change some of the editing at the start- e.g cut to Lewis at guitar riff
• Transition at walking towards camera- i.e black coat causes transition
• Long Shot from behind, cutting to different angle, and cut back to walking up stairs
• Out of focus shots
• Need Point-of-views, i.e Lewis’ perspective from going down the stairs, to up- show his exhaustion
• Some slow-motion could be added in narrative
• Some cut to close-up, i.e becoming disheveled and show this
• Danger sign cut out
• Cut, match-on-action, e.g coat falling on floor
• More lip-sync, i.e more close-ups of lip-sync
• More close-ups, e.g bin moves through the camera
• Half-dozen pick-ups
• Finish narrative

Targets of Development:

• More variety in shots; i.e; close-ups, long-shots
• Editing; cuts, transitions at better times, slow-mo
• More lip-sync
• Need Point-of-views
• Fix/cut out unnecessary shots

We have finished our second draft, at 2:31 minutes.

However, there are many things we must reflect on

Before this, I will list positives

Positives

• Firstly, our edit-to-the-beat was spot on- in certain places.
• Jump-cuts utilised well
• Variety of shots and angles
• Different locations
• Clear narrative

Targets for Improvement

• Lip-Sync not used often- and what is, is often off-beat
• Editing generally bland, but this is an effect of being the second draft
• While there is a variety of shots and angles, there is room for more

For this “Storyboard”, we have included a variety of locales, camera techniques, and angles, in order to add depth and make sure we represent our star image well.

This is our risk assessment; as we are in town, we will make sure to avoid these certain hazards, or maintain a level of control over them.

For the Narrative shoot, me and my partner took a variety of shots all around Town, travelling all over in order to ensure we had enough footage. We filmed at the top of Smith Street, Market Square, up some stairs leading to Salvation Army, and looped around again.

It went well, with over 50+ clips of footage recorded, and double-takes in case of an issue being taken as well. We used varying camera angles and techniques, e.g ped/pan, which helped make the shoot less boring.

It was difficult to film in public areas without people looking at us (which went against the point of the lonely burden the bin bestowed upon the star), but we managed to push past and still get some good shots.

Reflecting on it, while the shoot went well with plenty of footage in differing locales, and with a good sum of usable footage (important), I feel as though we should have included more camera techniques, as well as different camera angles and shots (e.g POVs, extreme close-ups). I feel this as much of the footage includes “Dutch Angles” and mid-shots, which is fine in moderation, but not enough action was taken to make sure similar shots weren’t repeated.

These are a few photos taken during our shoot

(We should have taken more pick-up shots)

Me and my team both shot our narrative in Town, where we got a variety of angles and locations into the mix. We also filmed in some grungy looking areas, which fits with the genre of the “Man Who Sold The World”. We took a few photos to represent our time spent filming.

Specifically, we went to the Top of Mill Street, shot in Paul’s Garden, then down to Market Square, and up the stairs towards Sausmarez road and passed Elizabeth College, looping around to Paul’s Garden. This did go well, with plenty different locations playing a pivotal role in conveying the narrative, and effectively being the foundations for us to work off.  However, I do feel as though some more organisation in our set route would have worked well, or even a few hours spent scoping out town to discover new potential shoot locations, as we did really stick to one part of town.

For the rough cut, we went with a rapid-cut, fast-paced edit approach, in order to add “action” and energy to the clip.

While our editing was fine, I feel as though some variation could be used; e.g. effects in the background, some more filters used, and other editing techniques.

The clip itself is alright- but feels mostly standard and plain.

I believe we should focus on:

• More variation in editing
• Use more clips of the actual lip-sync
• Try and stick to the fast style, and try not to focus too much on a particular “scene” (as seen half way through the video, with a pan around to the drummer- which tends to drag)