I chose this advertisement because of how cringe-inducing it is. It hooks in the viewer, grabbing their attention and interest, then giving them a sense of second-hand embarrassment due to the nature of the pun used. Also, Lucozade is linked to sports and fitness, which in turn is linked to hip-hop and energy drinks. My target audience are people who listen to hip-hop, with the demographic being young-adult people, from lower-middle class, to middle class who focus on fitness and music, who are liable for advertisement and influencing to buy the product.

I chose this advertisement because of how simplistic it is, and how the colours (black, white and red) mesh well. It enters with a bold statement- targeting anyone from Chicago specifically- then informs them that the new shoes are being released soon. The design attracts the viewer, gaining their interest in what is coming or being advertised, and informs them about a new shoe brand. My target audience are people who listen to hip-hop, which, again, is often linked with sports and has several different ‘styles’ of fashion, with brands being focused on, with the key demographic being (again) young-adult people who range from lower-middle to middle class backgrounds, and have an interest in sports and fitness, as well as the latest trends in both subjects.