I have chosen LoFi as my music genre for my magazine. I intend to make it have a “chill”, calm vibe and atmosphere. I’m aiming the magazine to younger audiences, in their teens or early 20’s, in an educational occupation.

I want the brand name of the magazine to be smooth, not dragged out or too short, so I went with “Archives“, since the word has connotations to libraries- relaxing and has a lot of “books”; or music.

It is modern, but also uses the styles and rhythms of old, retro music, from the 1970’s-1990’s. LoFi uses Low-Frequency to enhance the relaxation effect, and helps with attention and concentration.

“The aim of this magazine is to encourage more people to study and aid in relaxation, when needed. It’s aimed towards the youth, those who are studying or need to relax more easily, who would benefit more from this magazine. We wish to archive and detail all the best, new songs and albums within the LoFi genre, and upcoming artists and their music.” – Mission Statement.

The USP (Unique Selling Point) – detailing and archiving all of the music that appeals to fans in one magazine, picking the best ones and showing them. It’s a niche genre, so there aren’t many magazines like this.

Uses and gratifications;  as the mission statement says, the magazine is aimed towards the youth/young adults, who seek entertainment while they study. It could also fit in with information, as the listener learns what former rhythms and music from a more retro era was like.