Social Media Page

The main point for a social media page affiliated with a brand is to promote the product and creators related to the subject.

A key part of this is the marketing campaign (promotion), in which the “reach” of the product grows as more people interact/discover the band through this new found awareness, tapping into the target audience, or expanding it via this social media platform

Here is the screen-castify

Summary Points:

• More replies needed
• Good hype/teasing
• Interaction with fans
• Politics engages personal identity = better relationship with fans
• Could do a behind-the-scenes post
• Missing synergy (teaming with band/product) = cross-media convergence.
• More “animation” (i.e gif)
• Need to promote via other platforms (i.e TV/Radio)
• Tour promotion (relate to fans, engage with them)
• Design of posts/overall page could do with some change (i.e theme/darker tone of posts)

We have compared our SMP with teacher feedback and filled in our self-assessment in regards to what elements should be in an SMP.

For example, we have included elements of a “Call to Action”, where in we publicized our brand-related face masks, with a link to purchase them. As well as this, we posted “teaser” content: snippets of the music video (i.e sc of segments, the intro sequence) .

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