Below is a music video from a previous A2 Media Studies group. I have analysed this video against the assessment criteria, and below shows my views and opinions.

Bros- Wolf Alice

Holding a Shot Steady

*Throughout the music video, the shots are mainly shot steadily, this is from the use of a tripod, even their movement shots like pans (1.24minutes) show clear use of tripod and hand held apparatus to create a solid music video. However their low angle shot spinning looking up at the trees is not steady, this could be due to the bad weather conditions or no using the correct equipment for the camera to to held steadily.

Framing a Shot

*I really like the framing throughout the whole music video as they have thought carefully about spacing, interesting compositions, (When the main singer is closest to the camera 20 seconds into the video and the rest of the group are spaced behind creating a clear depth of field). I also really like the sections when the main singer is close up to the camera, taking up the main majority of the frame, this shows her dominance and importance to the music video.

Variety of Shot Distances

*The production group for this area of assessment have shown a wide influential range of shots, close ups of the band members in their solos, long shots of the band as a whole, showing their strengths to the full. They use rule of thirds nicely shown at points, 00.7 seconds of the tree at the beginning of the video and 0.38 seconds of the group running up the stairs in the forest.

Appropriate to Task

*You are able to tell the genre throughout the music video through the use of the Mise-en-scene being indie looking and location in the forest. The actors are also very well presented and portrayed in the video as they know what they are doing and when, especially the lead singer as she shows confidence as if she is actually the main singer from Wolf Alice.

Mise-en-Scene Selection

*The mise-en-scene is fairly simple in the music video but very effective, in particular towards the end of the video where the group of friends have blankets looking into the distance at the beach. The star image is clear in this video, being casual but having her own style which makes the music video’s genre seem indie rock.

Editing for Meaning

*The narrative is clear and simple, showing the ‘perfect summer’ with a group of friends. It indicates a day during the summer, making most of their time. There is a clear 50/50 split between the narrative in the music video and the performance. They merge together well creating a fluid exciting and engaging video.

Shot Transitions

*The shot transitions in the music video all flow and fit together really well, in particular the fades between the lead singer head shot and the pink flare in the background. This creating an exciting and indie appeal to the music video. However many shots do have simple transitions between each shot without any interesting fluid changes.

Sound With Images

*I am very impressed how well all of the lip syncing fitted with the music all on point correctly. Each shot changed with a different clear beat in music which helped the video become fresh and clean. However no other added sound was used, this was good as it kept the music video simple and engaging rather than being distracted by other sounds within the video.

Using Titles

*There were no titles used in this music video, which could possibly confuse the audience as they may not know what they are watching and would not be able to find the music video and song again. However having no titles stops the music video from looking tacky or over the top.

I have learnt how important it is to include as much of the assessment criteria as possible to make a fluid, exciting video. I really liked this music video from the students last year as they show a wide variety of camera compositions, movement, distances and framing giving them a strong over all video. This may not be my personal favourite music video from last year however they have included almost all of the criteria needed to make a outstanding music video to keep the audience engaged, and interested in the narrative and performance.