Below is a mood board made on Padlet of styles, colours and graphics that are relevant to our star image and indie rock genre. We noticed that the repertoire of elements are conventional and convey the indie rock genre that we are trying to communicate. We have found images to inspire us from social media sites, album covers and tour posters, and analysed them in detail – showing what they communicate and how they represent the audience and the band/artist themselves. We have found out that all artists and bands use various integrated advertising techniques such as; DVDs, records and merchandise, to sell their star image to the widest audience. We can use these techniques in our digipak to get out brand to our target audience more clearly and efficiently.