Below is our PowerPoint for our mission statement and marketing strategy. We have considered who are audience are, the call to action, who our competition are, the USP and our mission statement. This is so that we got a better understanding of what our audience are likely to enjoy, and therefore our branding. We want to ensure that they do not reject the text that we create.

This developed knowledge of our audience and our music genre will make it so that we can produce the best form of integrated advertising for our consumers, and promote it across numerous platforms. We have also deepened our comprehension of our star image – we now know how to portray him to our target audience and entice our consumers more thoroughly via our digipak and social media page.