After completing our marketing strategy and considering how genre is reflected in the design of a Digipak. We created a padlet moodboard which accumulated lots of ideas for our digipak. We also have lots of inspiration after looking at other digipaks to see the conventions used and ideas that we like and what will be appropriate for our genre. We’re focusing on the sense of self reliance, introspection and style to the image. He is to be looked up to – extraordinary in that sense. through his digipack to reflect the songs in his album . It was also important for us to figure out what other aspects we need to include such as type faces and colour palettes. We have decided to use a dark palette with elements of gold tones throughout to present the emotion of his warm and laidback personality.

This task has been beneficial for the production of our digipack as we are discovering new ideas and gathering inspiration that is conventional for our genre. For example, I now know what typefaces, colour schemes and mis-en-scene I should be considering to use when we make our own digipack.