Chosen Adverts

While, I appreciate this isn’t going to be marked, for the purposes of presentation, having an extra page in the magazine will help make the Flipsnack platform work better. It is important for magazines to promote branded products as it makes it more conventional, most magazines have specific adverts designed to entice and interest their target audience.

The first advert I have chosen is simplistic and I like it because I feel as though the colour scheme used will attract my psychographics and demographics. The contrast of the colours yellow and pink give it quite a youth feel, which is perfect because many of my demographics are teens and young adults. I also decided to choose ‘converse’ as the brand to promote, because this brand is commonly associated with the typical ‘indie’ style and will appeal to mostly teenage girls who are reading this. The tagline ‘designed to help push the boundaries’ is significant to this genre and my demographics because indie is often seen as being ‘alternative’ and ‘different’, often having fans who are wanting to rebel, and a lot of my psychographics are alternative, therefore the idea of ‘pushing boundaries’ with shoes, would appeal to them.

The second advert I have chosen is promoting ‘beats headphones’, and I picked this as I felt it was the perfect thing to advertise in a music magazine because I can pretty much assume all of the consumers are going to be interested in music. Specifically, I like this advert because Billie Eilish is seen in it and she is an icon in the indie-pop community. Billie Eilish has a huge fandom full of young teenage girls, who look up to her, and since young teenage girls make up a large proportion of my demographics, this advert is very well suited. While, beats can usually be quite costly, the issue date of my magazine is November, so this gives people the opportunity to ask for it for Christmas.

 

 

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