In order for us to create our own social media page it is important to understand all of the technical conventions that should be included. We gained an understanding of this by anaylising the features of La Roux’s instagram, as seen in the screen casifiy above.

This helped us to achieve audience engagement, which is one of the elements of AIDA (attention, interest, disire and call to action). Through looking at her page we saw the Uses & Gratification Theory by Bulmer and Katz and also recognised that the star has a lot of intergrated advertising. La Roux enjoys promoting her new music by posing in the car or even by the fire place.