Researching the key characteristics of your target audience is a very important part of producing successful media. We explored the demographics and psychographics of typical indie folk consumers. We wrote a mission statement for our band of things that they stand for and characteristics they find important in their indie folk community.

From doing this we have learnt a better understanding of the likes and dislikes of our target audience, so we can be sure that we represent the star image and brand in a way that will appeal to this target audience.