The whole purpose of a magazine cover is to attract its target audience. As a designer of a magazine I will need to understand the demographics and the psychographics. I researched the billboard magazine and explored who the target audience would be and how the magazine had been designed to appeal to them. I looked at the colour pallet, images, language and fonts which suggested the demographics of the magazine which I found were young, free spirited individualists. For example the image is contemporary, energetic, youthful so therefore attracts that kind of audience.

This will help me to make my own magazine cover in the near future because I now understand that it is very important to research who your target audience may be and to design the cover to attract and fit the certain design that the demographics will be looking for.