The key purpose of a music video is to promote the artist and represent the specific star image to the audience. How the star image is conveyed will determine the likeableness of the star which will lead to a bigger audience and overall success of the product.

As a group we researched through social media platforms eg. instagram comments, tweets and posts and we discovered how Buffalo Huddleston represent their star image to their audience. We found that their star image holds a natural, genuine and laid back vibe.

Moving forward we will work to constructing our digipak, social media page and music video in a way that our star image is coherent across the products. We will do this be carefully looking into the conventions and repertoire of elements that our audience will be engaged by. We have built a costume for our performance that represents our genre of folk pop nicely and will edit our work in a way that fits perfectly.

Once we had finalised our plans for our narrative and performance parts of our music video, we went through our ideas with our teacher and filmed our discussion. This talk was very helpful to us as Mrs Cobb gave us some additional ideas and told us some risks or challenges that we might have to look out for.

As copyright is a very important regulation in the music industry we contacted ‘Buffalo Huddleston’ which is the band who wrote the song we will be using for our music video. We messaged them to get permission to use their song and ensure them that it is only for educational purposes and no profit will be made for us by using their song.

As a group we constructed a group agreement where we stated our strengths and weaknesses and what each of us can bring to the making of our music video to ensure that it is best that it can possibly be.

This document will keep us organised and ensure that we will share the roles and responsibilities equally.

As a group me, Summer and Zoe made a slide of our group pitch. We listened to each others ideas and made a narrative that consists of all our ideas. We chose the song ‘Chillin’ by Buffalo Huddleston as it fits our aesthetic and the song is written about Guernsey so will fit our idea of a beach montage for our narrative perfectly.

We created a plan taking into account Mes En Scene, locations, lip syncing and what narrative would represent our star image best for our genre.

• Story was that him and his girlfriend goes to a house party, he then cheats on her and she sees, she walks out then gets hit by a car. He sped to the hospital and saw her dead on the hospital bed.
• The story ends with the boyfriend seeing his girlfriend dead on the hospital bed. it made me feel like things can drastically change in seconds and that a little mistake can make a big impact.
• The music video has an amplified sequence.
• The structure of this music video is thematic.

• The story illustrated a man who was sat on the street where him and a girl met. he was sat there in case she changed her mind and wanted him and said that he is not going to move no matter what until he finds her.
• the story ends with him still sat waiting on the side of the road with his sleeping bag next to him. The makes me feel empathy for him because it sows that he really wants to find this girl and won’t give up.
• The narrative content of this music video is illustrative.
• The structure of this music video is thematic.

• The story illustrated in the music video shows a young homeless women. She was all alone and didn’t earn any money on the street, she then resorts to prostitution to earn money which she then spends on drugs.
• The story ended with the young women dying on her own in a room that she broke into from drug overdose. this made me feel sad for all the people in life that live like this. It also made me angry that no one was kind enough to care for her and help her.
• The relationship between the song and the narrative in this music video is amplification.
• The structure of this music video is thematic.

My own narrative ideas:

A deeper meaning – A story about a young person who is struggling with addiction which affects their behavior and personality. Everybody just sees them as selfish and cannot see past their addiction. The music video then goes into an episodic structure showing events in their life which has led them to drug usage, to show that people are more than just their addiction and could’ve had a very tough life which resulted in them relying on drugs which has consumed them.

Home – a man travels the world meeting new people from different cultures. Searching for where he feels he belongs most.

Run – a group of teenagers driving around causing trouble and having fun, get into a police chase in the summer with the roof down laughing and enjoying their youth.

I decided to decode the work of previous students who did their music video to ‘Message Man’ by 21 Pilots. I deconstructed the music video’s technical production skills; such as camera movement, variety of shot distances and composition. I also looked into the Music Video Convections; such as, Mes En Scene, lip syncing and varied shot transitions.

The narrative in this music video illustrated a tense chase where a boy was running through abandoned buildings and driving around trying to find him. While this video was mainly narrative there was still part performance where the boy who was running away was lip-syncing in dark and spooky locations to reflect how he is also hiding from the pair of boys trying to catch him. I found this music video was a high standard as it was visually pleasing and engaging, the editing made sense of the narrative as they had a fast pace of edit and many different quick transitions such as a whip pan. This fits perfectly with the narrative as the combination of a tense pursuit along side the fast pace of edit makes the video incising and exciting for the audience to watch.

While analyzing the success criteria of a music video I now understand the importance of the convections and using a mixed variety of all of them in order for my work to gain popularity. Using a variety of shot distances, angles, locations, transitions etc. is essential to keep your video engaging and enjoyable to watch. Which will determine the success of your work.

Doing this task and watching a number of different music videos helped me to understand how narratives are conveyed and the convections of music videos. In the process of deconstructing these videos I gained understanding of the importance of convections such as Mes En Scene. This is a very important convection as it determines which audience the video will appeal to. The use of  costume, make – up and settings will determine how the Star imagine is represented for your specific genre and target audience. After decoding these various music videos I learnt that narratives can be conveyed whilst performance is also shown in the video.

Going forward I have learnt the various convections to be contained in a music video in order to make it successful. I will make sure that the Mes En Scene reflects the genre well and that the Star Image in represented in a way to fit the vibe of the song and will entice my target audience. I have learnt that good lip syncing is very important for it too look professional and clean. I have also found that I don’t like music videos in the style of disjunctive as I found that when the narrative relates to the lyrics in some way the story is a lot easier to follow and is also more memorable to the audience.