Following up from our first shoot for our music video we edited as many clips together that we could to make our first rough cut.

Things that went well;

• We synced up the lyrics to our models lip-syncing well
• Since it was all of our first time editing we managed to embed the clips onto the sound track
• The shoot day was perfect weather for our clips and the summery vibe reflects perfectly to our genre
• the location we chose and style of our clips so far represent our genre well
• We got a lot of footage of the chorus of the songs using different shot distances and angles. This will work well as part of our song will be a montage so the main parts that will be performance will be the chorus.
• Our Mes En Scene all came together well and represents our star image perfectly.

Targets for improvement;

• our models didn’t know the whole song throughout so we haven’t got clips of good lip-syncing throughout the whole song which made editing difficult as we have some gaps throughout the song.
• The speed of our models lip-syncing didn’t always match the speed of the music
• some of our clips were slightly shaky, we can improve these clips in Premier using the warp stabilizing tool
• After editing and going through all the clips we realised that most of our close up shots were blurry and cut our some of the model at times so our draft one is mainly mid shots and long shots. therefore in our next shoot in a couple of days we will focus of getting these shot distances and varieties of different angles.
• We were short of time on our shoot day so didn’t have time to go to different locations to show different scenery and make it more appealing to the eye. We will go to more locations on our second shoot.
• Avoiding getting anything in the background that shouldn’t be there. For example;  camera bag, other people, cars

In preparation for our shoot making production meeting agendas keeps us organised and calm. In these documents we include; where we will be, who we will be with, locations, props, costumes, camera skills and our contact details. Making this ensures that nothing will be forgotten and everyone in our group knows exactly what is going on. We share these documents with our models so that they know where they will need to be, what may be asked of them, what they will be wearing and if they need to bring anything along with them. We can also easily share this with our teachers so that they know exactly where to find us and can easily contact us if necessary. All of these things are vital for a successful photoshoot as it will help us manage our time and not miss any of these essential checks as every detail counts.

In  preperation for our performance shoot we constructed a risk assessment sheet in our groups. Looking at all the possible risks we could face at our locations and wrote how we as a group will control these potential risks. To protect ours and our teachers safety.

The key purpose of a music video is to promote the artist and represent the specific star image to the audience. How the star image is conveyed will determine the likeableness of the star which will lead to a bigger audience and overall success of the product.

As a group we researched through social media platforms eg. instagram comments, tweets and posts and we discovered how Buffalo Huddleston represent their star image to their audience. We found that their star image holds a natural, genuine and laid back vibe.

Moving forward we will work to constructing our digipak, social media page and music video in a way that our star image is coherent across the products. We will do this be carefully looking into the conventions and repertoire of elements that our audience will be engaged by. We have built a costume for our performance that represents our genre of folk pop nicely and will edit our work in a way that fits perfectly.

Once we had finalised our plans for our narrative and performance parts of our music video, we went through our ideas with our teacher and filmed our discussion. This talk was very helpful to us as Mrs Cobb gave us some additional ideas and told us some risks or challenges that we might have to look out for.

As copyright is a very important regulation in the music industry we contacted ‘Buffalo Huddleston’ which is the band who wrote the song we will be using for our music video. We messaged them to get permission to use their song and ensure them that it is only for educational purposes and no profit will be made for us by using their song.

As a group we constructed a group agreement where we stated our strengths and weaknesses and what each of us can bring to the making of our music video to ensure that it is best that it can possibly be.

This document will keep us organised and ensure that we will share the roles and responsibilities equally.

As a group me, Summer and Zoe made a slide of our group pitch. We listened to each others ideas and made a narrative that consists of all our ideas. We chose the song ‘Chillin’ by Buffalo Huddleston as it fits our aesthetic and the song is written about Guernsey so will fit our idea of a beach montage for our narrative perfectly.

We created a plan taking into account Mes En Scene, locations, lip syncing and what narrative would represent our star image best for our genre.