We have now produced our digipak draft three and it is starting to come together well. Within this draft we have made a few changes recommended from our last feedback. These include ghosting the title more,changing the background to add a halo effect, the inside two panes have been developed after experimenting with different images and the font on the back pane has been played with. For this draft we have put our digipak into an actual CD case, as seen below. Doing this has allowed us to see how it would actually look as a product enabling us to make any necassary changes within the next draft.

Digipak Draft 3:

Digipak Draft 3 In CD Case:

In order to know how our digipak design is represented to our audience is is important to gather relevent feedback. Below is a table which was presented to our peers with different music genres; they were asked which genre they thought our digipak represented. The results showed that we were able to get our preferred reading towards our digipak with the main three genres chosen being Electronica, R&B and Pop, which is exactly what we hoped for. This fits with our mission statement for our star image, as it states Freya gives a multi-genre vibe including the top three most chosen genres. Therefore the representation of these genres is evident within our digipak as the audience were able to guess the preferred reading.

Peer Feedback:

Focus Forward:

We now know that our digipak is on the right track as it displays the genres we hoped for towards our audience. This is due to us taking out the key repetoire of elements (Lacey) typically seen within these genres and used their technical conventions whilst still putting our own twist to it, making it ‘the same but different’. We can now finalise our product making any relevant changes needed.