Research:

Researching my tour posters genre of music, Country and Western, and making a mood board of exsisting tour posters I’ve recognised a clear pattern with the colour palletes included on all these posters. They all include earthy tones e.g browns, blacks, yellows, reds, blues as well as some brighter colours for certain aspects to stand out. These colours help to connote an idea of a natural and simplistic feeling for the audience relating back to the genre of music. Another covention is the fonts used in the poster which are all quite rustic and bold connoting a natural feeling. The main images tend to focus on one main coverstar using a close up shot, usually holding an acoustic guitar with a ‘cowboy’ hat to create the genre.

The examples include features of AIDA; attracting the audience with the genre and detail, intrests the audience with the information and unique individuality. By creating knowledge of my genre and typical coventiosns and features on the tour posters will help me to create the idea of ‘the same but different’ and to be ‘coventional but unique’ so I can reach the targeted audience on my own.

My Poster:

Designing a country and western tour poster through InDesign has enabled me to understand how to produce media through this app aswell as using photoshop. By learning the different features involved within the apps has allowed me to cut out images, place and desgn different aspects as well as placing fonts and adding information. By doing this I have created my country and western tour poster reaching its targeted audience throughout all its conventions. My tour poster includes examples of AIDA as it attracts the audience through its genre and details aswell as intresting them with information featured. It includes typical conventions of this genres posters and is ‘the same but different’ helping to show its individuality. The colour pallette of my poster has earthy tones relating back to the genre connoting a ‘down to earth’ and natural feeling. The fonts and graphics on the poster are frequently seen withing this genre and help to create excitment towards its targeted audience.

By designing my own tour poster for a specific genre has allowed me to understand how to include all conventions that will help to reach a targeted audience aswell as making an indivdualistic design. This will help me with future designs knowing how to use Indesign, Photoshop and how to bring a piece of media together.

From being allocated a magzine cover to replicate has allowed me to understand how to use and get around In Design with all the different tools and features. I was given a Billboard magazine cover featuring Cardi B to copy and replicate using In Design. Throughout this process I went through each detail of the original cover to get it as precise as I could, although having a different image due to not being able to find the original. Each aspect of the cover was carefully looked at e.g the layout, proportions, colours, fonts and typefaces in order to replicate the orginal.

Within In Design some things I found easy were:

• Text
• Colouring
• Fonts

Some aspects that I found difficult were:

• Positioning of image
• Sizing of the main image as you needed to make sure it was in proportion as well as sized correctly.

Some youtube videos Ive looked at to help with this aspect are:

Throughout the process of this task, it has enabled me to understand the procedure of In Design and how to use each feature which will allow me to make my music magazine cover to a high standard whilst using this app. Understanding all the different features of In Design will guide me to presicely choose everything to reach my targeted audiences demographics and psychographics.

By taking a variety of photos using different camera angles and shots has allowed me to understand how these can represent a story towards the audience. Creating a mood board consisting of nine different photos has enabled me to use different angles, perspectives, shots to create a narrative and allowing the audience to decode an image to create their own stories. Camera angles are extremely important and within my photos I have taken a variety using long shots, mid shots, high point of views, low points of views, canted angles to represent certain connotations and emotions I wanted to display. I have also given hashtags for the photos to portray how the images are able to covey a narrative through the camera as well as showing how people can see different perspectives of this.

Camera angles can work in different ways, for example: a high view point on somebody can connote vulnerability and a powerless feel for the audience whereas a low viewpoint can connote dominance leaving the character to be powerful. Also the shot of a camera can affect the narrative too; a long shot can show more to the audience revealing isolation and loneliness whereas a close up may reveal more about the characters emotions to the audience helping to create a narrative easier.

As well as focusing on the camera angles we also took into account the Mes En Scene within the images in order to represent the narrative towards the audience. Within our photos the acting is represented through how the characters are standing, facial expressions or if they’re facing away from each other allowing the image to represent a tone of anger between the two people. Lighting was also an important aspect when displaying a narrative as high-key lighting brightens the mood whereas low-key lighting darkens the mood helping the audience to decode the meaning behind the images.

Now understanding the importance of how camera angles and Mes En Scene work together along with their affect on the narrative of the entire image will allow me to focus on the all the aspects of them within my music magazine in order for the image to convey the right meaning for my targeted audience.

Mise En Scene

Having analysed the tour poster for Harry Styles has allowed me to focus on media language and the key points of Mise En Scene; Costume, Lighting, Actions and Proxemics, Makeup and Hair, Props and Setting. The idea of Mise En Scene is to show that all the parts of a media text are there for a reason and have a purpose allowing the audience to decode the poster and understand the narrative of the text.

Analysis

Focusing on Harry Styles 2021 tour poster has enabled be to decode and look into the purpose of each aspect involved on the poster. Some aspects I decoded were the colour palette for the poster which is bright and colourful portraying happiness and joy towards the audience. The main colours involve pink and blue suggesting a gender neutral touch onto the cover star and connoting ideas of childhood with the stereotype of blue for a boy and pink for a girl giving Harry Styles a childish and playful feel. The clothing also displays this point as it is bright and colourful along with the cover stars hair being messy connoting playfulness and not caring of others opinions. The composition of the title, ‘Harry Styles’ is placed top centre drawing the audiences eyes here. As well as the title being bold it is also presented in a simple block text expressing towards the audience that the style of music can be enjoyed by everyone but also by being placed in the centre suggest independence of the cover star and music.

Now being able to decode and understand how all elements of a media text are thought about carefully, each having their own importance I can remember to choose all the aspects of Mise En Scene and media language wisely in order to display a narrative for the audience to consume.