Digipak Draft Two:

Producing our digipak draft two we had to consider the reflections we made from draft one. Within this draft we had time to play around with more images taken from our shoot, finding images which we think worked better and showed our photography skills well. As well as this, draft two, includes both inside panes of the digipak as well as the front and back, so we now have a complete rough digipak. This draft is nowhere near perfect but we believe we are on the right tracks of how we want our star and digipak to be portrayed and are happy with our progress made.

As we go along with the production of our digipak it is very important to recieve relevant feedback from others outside of our team to gain an audiences viewpoint on the product. Therefore our media teacher has created a screen castify, giving feedback on our product and what could be changed within the next draft to make it even better.

Teacher’s Screencastify:

Within this screencastify my teacher takes me through what she likes about the digipak and what could be worked upon within the next draft. So far we have recieved very positive feedback on our second draft and will ensure any necessary changes our made next time.

Positives:

• The picture on the front pane is good and professional.
• The echo effect on the font of ‘Faces In The Crowd’ is a good effect.
• The back panes ‘vibe’ is good and modern.
• Our teacher is very confident with the front cover as it is simple yet effective.
• We would be able to enter it now and get a good mark however there are still improvments to be made.
• Most typical digipak conventions are seen so far.

Improvements:

• To get rid of text box on front cover- wasn’t meant to be there.
• Enhance the echo effect on ‘Faces’ and ‘Crowd’.
• Make sure the artists name is in the middle on the front cover.
• Can the image be bigger on the back cover?
• Faces In The Crowd needs to be one of the song tracks.
• Include the artists name on the spines.
• Include copyright on the back.
• Slightly more sophisticated font on the back.
• The middle slightly takes away the genre of the album and needs to be looked at to make it slightly less dark.

Focus Forward:

Now we have started to make good progress on our digipak, finalising it and tweeking certain aspects will be easy for our team. Generally we our happy with how our digipak is going but there are certain elements which need changing, adding and improving in order for it to be more successfull (as mentioned above). We believe that our digipak represents our star in a mysterious, ethereal and fun way, which we hoped to display within the product. The design and photography is coherent throughout whilst relating to our social media page also which is very important in order to create a brand image.