A front Cover Analysed- Attracting ‘that’ Audience

By analysing a chosen magazine, Billboard, has allowed me to focus on how the technical and formal conventions brings a magazine cover together and how it focuses on the audiences demographics and psychographics. The deomgraphics is what you can’t change about the audience e.g age, sex, who they are wheras psychograpics goes deeper into what their indivual interets are in order to achieve the targeted audience of a media text. On a magazine cover the design features can be maipulated in order to reach and attract its targeted audience including all components of Mes En Scene and coventions.

On the Billboard magazine the targeted audience is focused on 20+ gender neutral people who are fun seeking, creative and want to express their individual differences. In order for this magazine to reach its audience it has focused on the font type, colour pallette, images, language and how each component is represented. My allocated magazine uses key colours and fonts which connote a modern feel allowing the audience to feel a sense of freedom and indivduality which reaches their audience psychographics aims.

This task will now allow me to focus on all the technical and formal coventions on a magazine cover to meet my intended audience as well as understanding the audiences demographics and psychographics in order to match their interests. It will help my music magazine to focus deeper into the reasons evrything is presicely chosen in order to relate back to my targeted audience and how it can affect them.

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