In order to understand what a music video is and all the different elements that they consist of in order to be successful you need to decode top artists work. Music videos need to have different technical conventions in order to fit their genre and sell the star to consumers. These commonly feature MES, a narrative or/and perfromance to keep the audience hooked as well as selling the artist as a brand. These are important to understand so that when it comes to make my own music video I am able to use this knowledge and knowingly use/challenge the conventional features.

Now understanding different elements commonly featured within a music video I able to reflect this in my future work knowing what I need to focus on. Music videos feature performance and narrative aspects in order to keep the audience hooked into the video increasing views and wanting them to watch the video again. MES is extremely important in order to set the scene representing the star/artists in a professional way with a carefully thought about video with every minor detail being carefully placed within the video. I will use this knowledge when it comes to making my own music video in order for it to be successful.