Component 1

The Camera Talks

Posted on by freyalenoury

By taking a variety of photos using different camera angles and shots has allowed me to understand how these can represent a story towards the audience. Creating a mood board consisting of nine different photos has enabled me to use different angles, perspectives, shots to create a narrative and allowing the audience to decode an image to create their own stories. Camera angles are extremely important and within my photos I have taken a variety using long shots, mid shots, high point of views, low points of views, canted angles to represent certain connotations and emotions I wanted to display. I have also given hashtags for the photos to portray how the images are able to covey a narrative through the camera as well as showing how people can see different perspectives of this.

Camera angles can work in different ways, for example: a high view point on somebody can connote vulnerability and a powerless feel for the audience whereas a low viewpoint can connote dominance leaving the character to be powerful. Also the shot of a camera can affect the narrative too; a long shot can show more to the audience revealing isolation and loneliness whereas a close up may reveal more about the characters emotions to the audience helping to create a narrative easier.

As well as focusing on the camera angles we also took into account the Mes En Scene within the images in order to represent the narrative towards the audience. Within our photos the acting is represented through how the characters are standing, facial expressions or if they’re facing away from each other allowing the image to represent a tone of anger between the two people. Lighting was also an important aspect when displaying a narrative as high-key lighting brightens the mood whereas low-key lighting darkens the mood helping the audience to decode the meaning behind the images.

Now understanding the importance of how camera angles and Mes En Scene work together along with their affect on the narrative of the entire image will allow me to focus on the all the aspects of them within my music magazine in order for the image to convey the right meaning for my targeted audience.

 

My Image that uses Mise-En-Scene to communicate meaning

Posted on by freyalenoury

Mood board:

By being allocated a style of music, country and western, we had to design a mood board displaying images associated with that type of music as well connotations and information. This has enabled me to gather a sense of the style of music familiarising myself with what it is and how we can display this through our images towards the audience. It has allowed to me to focus on all the decisions of Mise En Scene, why they were picked and how each of their roles bring together the final piece of media. From focusing on country and western our group learned that the connotations given off to the audience are: chilled, farmer, love and hate as well as a simplistic and natural feeling. Now understanding the country and western genre of music will allow me to focus on these points and consider each individual aspect to include within our photos we take.

Our Photos:

 After understanding the genre of music we were allocated to focus on, we then went forward and gathered all elements of Mise En Scene in order to take photos. Throughout this process we considered costumes, props, lighting, photo angles, facial expressions, hair and setting in order to portray the country and western music within our final product. Each part of the Mise En Scene was chosen carefully to present the right connotations to our audience.

In order to do so we asked peers to right down connotations that came to mind when they saw our cover star dressed in their costume:

The connotations we were given are shown above on post its; farmer, relaxed, chilled, which are all related to the music genre Country and Western that we were focusing on. This allowed us as producers to reflect on our work and to see how the audience decoded our character to fit the music genre.

Final Photos:

Our Final photos were chosen carefully in order to display the focused genre of music towards the audience. The cover star within these photos represents the connotations of country and western the most compared to our other images we took. These photos stood out compared to the others due to the lighting and setting but also how our star displayed the character towards the audience. Our images connote a relaxed, chilled, natural, simplistic, cowboy feeling helping the audience to decode and understand the genre of music we were allocated.
  By now having chosen all aspects of Mise En Scene and used these to produce  photos I can understand the importance of the different components in order to display meaning, denotations     and connotations towards an audience. This will impact me as a producer when making my music magazine by allowing me to tell a story and have a meaning behind every detail and aspect   within my final media text.

A Textual Analysis of a Tour Poster

Posted on by freyalenoury

Mise En Scene

Having analysed the tour poster for Harry Styles has allowed me to focus on media language and the key points of Mise En Scene; Costume, Lighting, Actions and Proxemics, Makeup and Hair, Props and Setting. The idea of Mise En Scene is to show that all the parts of a media text are there for a reason and have a purpose allowing the audience to decode the poster and understand the narrative of the text.

Analysis

Focusing on Harry Styles 2021 tour poster has enabled be to decode and look into the purpose of each aspect involved on the poster. Some aspects I decoded were the colour palette for the poster which is bright and colourful portraying happiness and joy towards the audience. The main colours involve pink and blue suggesting a gender neutral touch onto the cover star and connoting ideas of childhood with the stereotype of blue for a boy and pink for a girl giving Harry Styles a childish and playful feel. The clothing also displays this point as it is bright and colourful along with the cover stars hair being messy connoting playfulness and not caring of others opinions. The composition of the title, ‘Harry Styles’ is placed top centre drawing the audiences eyes here. As well as the title being bold it is also presented in a simple block text expressing towards the audience that the style of music can be enjoyed by everyone but also by being placed in the centre suggest independence of the cover star and music.

Now being able to decode and understand how all elements of a media text are thought about carefully, each having their own importance I can remember to choose all the aspects of Mise En Scene and media language wisely in order to display a narrative for the audience to consume.

 

Media Ecology

Posted on by freyalenoury

What is it?

Media Ecology is the study of media, technology and communication to show the ways it affects our human environment. It focuses on how media is made and what is needed for it come together and be successful. In order for a media text to come together it has many different components that rely on each other and interlink to create the final product e.g audience, money, social media and creators. If one of these elements collapses or is not involved in that media text then the media environment will collapse and not be successful.

Creating a mind map focused on the audience of a media text has enabled me to understand how each element is interlinked to another as well as relying on each other. The audience is linked to many aspects which all rely on it in order to be stable; social media needs an audience so the media text is found, money is needed from the audience to employ the people involved, technology for the audience to access and consume. Now understanding Media Ecology it will enable me to make sure I think about all the aspects of how a piece of media comes together and how it impacts us on how we understand the world. With all the information I have focused on I will be sure to make my music magazine involves all elements of the media ecology to be able to build an audience to consume the media, enable the media to be distributed and then further to be sold in shops.

My Media Diet

Posted on by freyalenoury

Reflection:

Producing and designing a media diet collage for myself has enabled me to understand and show my role as a media prosumer by displaying the types of media I individually consume and produce on a day to day basis. The pictures within the collage represent my media diet displaying who and what I follow online, how I produce & consume media online and what uses I get out of these certain types of media.

Giving six examples of the media I consume daily, I have categorized them into the four categories of the Blumler and Katz theory to present the uses and gratifications of that specific type of media; entertainment, personal identity, social interaction and information. This has allowed me to understand why I consume these types of media and how it represents me as a person, now making me be able to categorize the uses and gratifications of future media texts. Going forward, I now will be able to produce and include all of the components of the Blumler and Katz theory within my music magazine helping to reach a targeted audience and create a strong product.