As a group we looked at the genre of music in more detail and researched more specific idea and advertising techniques we could include to promote the band in the best way possible and attracted the target audience at aim. We researched the demographics of indie folk listeners to help us get a clearer idea of the characteristic the target audience have. By doing so this will help us going forward designing our digipak as we know what the audience want and how to portray the star image to make it eye catching. Creating a call to action has helped up look at other ways we can market our digipak and get the best impact possible, looking at competition we may face encourage us to make our digipak better and stand out from the crowd.