I have chosen a digipack from Mumford and sons, a music band in the same genre as my music video, Indie Folk. I have done this to explore how digipacks are presented conventionally and technically to create an eye catching products to their target audience.
Every digipack has technical elements displayed on them for legal reasons-
- Barcodes
- Copyright information
Every digipak has conventional elements as well, the conventional elements usually found on Indie Folk digipaks-
- Picture of the band/artist (usually whole body shots)
- Album/Band name
- List of songs the band pay on the back
Visual media such as digipacks translates to a media language, where star image, genre and brand can be represented. Therefore Evie, Summer and myself have to create a digipak which has connotations of our branding and the main star image we are trying to achieve, we need to make sure our digipak contains all the technical elements required as well as chosen convectional elements for our genre depending on what style and theme within the Indie Folk genre we want to portray to our target audience.