Below is a slideshow our group created, to highlight our brands mission statement. It is important to have a clear plan for this as it will enable us to understand how to bring in a wider audience to invest their time and money into our brand. We now know that integrated advertising will be an important factor to this, as it would promote our brand over several different platforms. By providing a Unique selling point, call to action and mission statement, we now know to to appeal to our target audience for the indie rock genre.
Focusing forward, we now have a brand and star image to work with, this will allow us to make a more personal connection between our digipak and the star. We also know common attributes to the indie rock genre fans, so can create our digipak to the references that they visually like, however not just the digipak and the star but the SMP, digipak and the star – all wrapped up together in one package/brand.