After having done the photo shoot for our digipack, we have created our first draft. We have created really contrived images through using Photoshop to distort and arrange them. I feel as though we need to take more time to edit them because they seem a little dull and not visually engaging.
Front Cover
Back Cover
Inlay Left
Inlay Right
When we were contemplating the design of our advert we drew a rough sketch which you can view below. From researching the conventions of a advert we knew a variety of items we should include and we knew that it would typically have a distinct relation to the digi-pack. Therefore we were quite easily able to design our advert from the ideas on our digi-pack.
After having taken our digipack shoot, we found that we were a little bit disappointed with some of our photos. We really struggled with the lighting in the studio to get, and with reflections in the glass. It was difficult with the black background as the lighting made it appear grey, and evidently we were looking for black, but this can be corrected in post production. We used a variety of settings when taking the photographs, changing the aperture and ISO, and we found that we had some shots we thought could work well once we edit them in Photoshop which you can see below:
There were some shots that didn’t work very well because they were out of focus and the lighting was poor, which you can see below:
After having taken our photos for the digi-pack, we uploaded them to the computer. You can see below the contact sheet with all the images we took. We used a range of different setting with both the lighting equipment and on the camera, changing the aperture and ISO to get a range of images which we could chose from accordingly.
Having looked at these images, we plan to use the ones shown below. We’re quite happy with the images we have, although we did have some trouble with the lighting. However this is something we can adjust when we edit the images in Photoshop. We plan to use the glass from the back cover to construct the inlay right cover, editing it so it spirals around the center.
Front Cover Image
Inlay Left Image
Back Cover Image
Before we went ahead with our digi-pack photo shoot, we filled out a risk assessment form to make sure we had considered possible hazards, especially as we are planning to smash glass. You can view our assessment below:
Before we go on our photo shoot for our digi pack we had a meeting to discus exactly what we wanted to achieve out of this shoot. Below you can view what we discusses and how we plan to construct the different covers of our digi pack.
After having constructed our digital mock ups, we asked one of our peers to give us some feedback, which you can watch below.
From this feedback we can see that James feels our typography doesn’t quite work, as the album title and artists last name is the same, where the artists first name it different. He really seemed to like the visual design of our digi pack, the black and white contrasts of the inside and outside, which we are really pleased to hear, as it reflects the music videos content.
Overall our ideas seem both creative and achievable and we look forward to creating it.
To create our music video we used the editing software Premiere Pro, which helped us to produce the video we envisaged. Below you can see some of the editing techniques I have edited in post production.
We wanted to create a flicker through different angles to match the flicker in the beat of the song as it approached the chorus, we we got the three shots and were able to razor them, so it would change between the shots continually, creating a disorienting effect.
We also made use of transitions such as the dip to black and cross fades. These were useful help distinguish between the two characters and create a video that was more visually engaging for the audience.
Another very useful tool was the linear wipe, this enabled us to apply a wipe which we could time frame to follow the character running across the screen. We were also able to feather the edges of this wipe in the narrative aspects but have sharp edges in the performance, to promote their different ideologies.
We asked our teacher to watch music video so far and give us some feedback on how we could improve it. Below you can watch the feedback.
From the feedback we were given by our peers, we have continued to edit our music video making some of the changes they suggested. We are really pleased with how our video is looking, however we are thinking about re-filming the female performance as she isn’t quite as enthusiastic as we would like. Below you can watch our first draft.