After having carefully considered the feedback we have received, we added more colour to our digipack and advert. The blues make it much more interesting and engaging as well as the drop shadows and highlighting we added. Below are our final print production products.
Advert
Digipack
We asked one of our peers to look at our first draft of our advert and give us some feedback which you can watch below.
She gave us some targets which include:
Before creating our own advertisement, we looked at the conventions of one. Below you can view my analysis of Lana Del Ray’s ‘Born To Die’ advert. It was really useful to consider what was included within an advert such as; album names, artist names and release dates, are all conventional features we plan to include.
How did you use media technologies in the construction and research, planning and evaluation stages?
After having created our music video and print products, I have considered all of the technologies that have helped me to communicate, collaborate and create in this process. Below you can view a Pinterest page that I’ve created that discusses all of these different technologies.
Follow Amber’s board Evaluation Question 4 on Pinterest.
What have you learned from your audience feedback?
We have created a presentation using the online software Voice Thread to examine how we have effectively reflected on feedback from our audience to improve our final products, which you can view below.
How effective is the combination of your main product and ancillary texts?
As a group we have looked at our music video and print products, and thought how these work together as successful media products. We created a video commenting on this which you can watch below.
After having created my music video, digipack and advert, I have considered how these media products use and challenge the conventions of real media products. I have created some documents you can view below that explore the conventions comparing them to my own.
Music Video
Digipack and Advert
We have produced our first draft of our advert which you can see below. We are pleased with the geometric elements behind the text, I think this adds visual interest and works with thematic ideas within our music video, of the Chinese philosophy with Yin and Yang, the blacks and whites being very complementary together.
We asked our teacher, Mr Gregson, to give us some feedback on our Digi-pack which was very useful to get some ideas for improvement. Below you can listen to the feedback he gives;
After having drawn our ideas for our advert, we created a digital mock up which you can see below. I think this was particularly useful because we became more aware of the spacing and positioning. We decided we would have the bottle upright instead of tilted like on the digi-pack. however you can see the clear links with the digi-pack which is evidently vital in the marketing process.
