The Media Ecology. Map of concepts and mediascape.

I learned in completing this task that media ecology is fundamental and if one aspect wasn’t present then all of the other aspects could be affected. For example I completed a mind map about how distribution affected all other areas of media ecology and I found that:

  • Distribution is a huge factor and if it was not able to happen media wouldn’t reach it’s audience which would affect every aspect of media ecology
  • The aspect of technology has impacted distribution as it has meant that more media can be distributed quicker than before technology was prevalent.

The Lego model that we made helped to present media ecology in a visual way. Our model depicted a coffee shop and included:

  • How it got its resources (distribution)
  • How the customers where affected (audience)
  • And where the profit went to (money)

I will use the concept of media ecology when producing my magazine by thinking about how to get the greatest audience and how it will be distributed to them. I will also be mindful about the use of social media so I will use social media platforms to promote my magazine.

This is a collection of posters created by everyone in my class showing how a different aspect of media ecology relates to every other aspect telling us that every aspect of media ecology is fundamental and important.

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