We have created a social media page to help market our star and promote his content to a viral audience. Here is a link to our social media page. Click the image to go to the profile.

https://blogs.grammar.sch.gg/billyanderson/files/2021/12/SOCIAL-MEDIA-DRAFT-1-ANALYSIS-1-pdf.pdf

Click the link above to view the pdf.

After reviewing our first draft of our social media page, I would say that I am quite happy with where we are currently with it. We have a consistent stream of content being uploaded to keep the audience engaged and interested and we have made an effort to reply to fan comments in order to represent our star as humble and present which will create a strong brand image. I have identified 5 targets for our second draft of our social media page.

TARGETS:

• Try and include more coherence to the digipak through neon colours.
• We need to include more behind the scenes content as it portrays the star as real and ordinary.
• We want to get a brand deal with Columbia or Patagonia as their values align with that of our star, this will also help convey political views.
• We need to edit the bio to make it more obvious where the link to the website is.
• We need to do a shoot to create a post which will promote the physical copies of our album.