This is the first draft of our Social Media Page:
We have put up 8 posts so far, which consist of an introduction, a behind the scenes of a photoshoot, a skincare ad, backstage of a performance, music video release, album release, merch release, and a merch giveaway. We have also created several story highlights with topics and other things relevant to our genre/star image. I am happy with the progression so far, but think there are some things we have missed out, for example, I think that we neeed to build more tension for things such as the album release. This increases engagement with fans and replicates a SMP with more authenticity. Regarding the general asthetic of our page, we have tried to follow on from the digipak with the pink and ‘girly’ colour scheme, to create a package of products that have a specific branding of femininity, confidence, body image etc.
Below is my evaluation of our first draft, please click on the image to access full PDF:
Targets for improvement:
- Add more teaser posts to build anticipation
- Cross media convergence needed – radio interview
- Promote physical copies of album
- Ensure timeline is correct
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