Uses and Gratifications theory

Blumler and Katz theory suggests that people look for media that meets their personal needs. For example some people use types of media for information and they look for newspapers, online articles or follow news sources on social media.  Some people look for media that provides entertainment and will look for movies, TV shows and possibly books or magazines for entertainment and enjoyment. Some people look for media sources for social interaction, and will look for types of media that will allow them to have conversations  about what they have watched. For example some people may watch Premier League football on the weekend so they can talk about the games to someone at work. All of the ways people seek for media suggests that on the whole as consumers  we play an active role in consuming and prosuming media.

This will mean that I will have to really think about what I will put in my own magazine and what audience I would want to bring in to buy and read the magazine.  I think that I want my magazine to focus on the artists meaning behind songs and how they created them.

Forms of media I use.

In think it links with Blumler and Katz because I use at least one of them for entertainment, social interaction, personal identity or information.

For example I use Netflix for entertainment, I use twitter and Snapchat for social interaction, I use sky sports and the Premier league for entertainment and personal identity because I am a football fan, and finally I use the Guernsey Press for information.