In order to prepare for my artist’s actual social media page, I decided to make a timeline using padlet which showed an idea of what posts I wanted to make in the order of when I want to post them.  When creating my timeline I considered AIDA, adding a guerilla marketing campaign, uses and gratifications and the paradox of a star so that audiences can feel like they can relate to him but still feel in awe of him at the same time.

Marketing Ideas

I thought it would be important to consider guerilla marketing techniques that other artists have used and possibly implement these ideas into my social media page. I used sandbox which has compiled multiple artists different marketing campaigns. One that particularly stood out to me was the top campaign created by M Huncho and his team. In his marketing campaign he did a chicken shop date interview which are often viewed millions of times across multiple different platforms. This would be a great advertising strategy for my artist as well because most interviewees are hip-hop musicians like my artist and the audiences viewing the chicken shop dates are of my target audience.