It is extremely important to understand who our audience is when making are magazine so that we we can make as many sales and collect as much profit as possible. To help create an idea of who my target audience was I used a website called yougov.co.uk to research different popular EDM artists and see who there psychographics and demographics were. I researched Avicii, Martin Garrix and Kygo. As you can see from the information below the main electronic dance music demographic is female millennials.

Using the information above I made a dating profile for someone who would be part of my target market. When making the profile I used the Blumer and Katz theory, (education, entertainment, personal identity and social interaction). The theory was very helpful when making my profile because it helped me to encode what the audience would want to decode when reading my magazine. This task was very useful because it helped me to understand the importance of considering who my target market is and how I should market my magazine towards them. My dating profile is below.