Using my own research of audiences who listen to indie-pop I created a audience profile for a dating website, I hinted towards the demographics and psychographics of Indie-pop fans in the US. This will help when it comes to making my magazine on this genre as I will be able to appeal to the audience. The Blumer and Katz theory helps me to focus on the correct aspects to include to maximise sales. The aspects I need to focus on which are reasons for why people seek out media include: Information, Personal identity, Social interaction and Entertainment. I will need to encode the data that I have collected into my magazine order to make it possible for the audience to decode for a preferred reading. This helps to avoid oppositional reading which occurs when the audience do not like the ideas featured.