In this task I decided to research my audience of my chosen genre (Britpop) to get an idea of my audiences demographics and psychographics.  I found out that my audience are equally popular with men and women, and popular with millenials. My target audience are mostly British and ages 23-38 therefore they love a pint, like to smoke rolled cigarettes, are active on social media and own iPhones, and often dress in vintage sports brands. This will help when creating my music video as I will know how to interest and what to include to fulfill the needs of my audience and allow them to relate to my star in the video, and make sure they decode the media text.